What is branding and why is it important?

Branding is creating an identity for your business in which people can recognise you for who you are and what you do,. Whenever they see your name or a piece of content or marketing you create, they will instantly ‘feel’ something about your business.

Branding is important because it is a constant and if built correctly, will see you thrive, no matter what the economy throws at us.

Since the pandemic, how many small or local businesses have shut because they couldn’t keep up with the changing landscape. In 2023 people have faced a cost of living crisis and chosen to spend their money where they know, like and trust.

This is where branding comes in.

If you are a one person business like an accountant or copywriter or if you are an office full of creatives, your brand, or reputation speaks volumes for you. By creating a loyal customer base you will survive through the tough times and thrive in the good times.

A good place to start is to create a business overview video or brand story video. Consider the who what when where and why of your business and craft a short 2-3 minute video that encapsulates what you stand for and why customers should love you.

There are 1000s of businesses doing what you offer, but how you offer it is what makes you unique. You might be planet friendly, all inclusive or changing the way your industry manufactures products.. These are all important to modern customers and create an interesting story to tell.

People have loved stories since childhood and that doesn’t ever change. If you can tell a good story and make someone ‘feel’ like they’re a part of it, you will win customers and turn them into brand advocates.

Then they will tell your story.

If you don’t know where the story is in your business, get in touch and we’ll find it for you.