What is a business overview video and why does every business need one?
In short, a business overview video is a short video that highlights what you do and who you do it for.
It is designed to show prospective clients or customers what problems or desires you solve for them, how you do this and why they should choose you.
It is an opportunity to show your customer that you understand what they actually want or need and it can be used in a multitude of places for years to come, so it is a very good starting point to get a good return on your investment for your video production marketing.
A business overview video starts with knowing your customer? Where do they shop? How do they shop? What problem do you solve? Are they likely to use social media? If so, which platforms? Are they likely to come to your website for information? What do they need to know to make a sale? Do they need you to express knowledge? Do they need to feel like you care about them or respect their privacy? Do they need a guarantee?
The beauty of video is that it is a visual medium. Your website and marketing can tell your customers what you do, but words backed up by video ‘showing’ what you do, is much more powerful.
A business overview video usually runs between 1-2 minutes which is long enough to share the relevant information, long enough to develop a connection with a customer but short enough that they will actually watch.
This is where knowing your customer is very important because the structure of the video will be determined but who you are talking to and where, but that’s our expertise.
Every business or even solopreneur can benefit from an overview video. It’s your elevator pitch on screen, it aligns with your brand values and gives a concise snapshot of who you are and what you’re about.
If you want to discuss your ‘hero piece’ with us, send us an email with a phone number and we’ll have a chat.
Our turnaround times for our business overview videos are very quick. We deliver your finished video within 7 business days from filming. That’s pretty darn good, if we do say so ourselves.