HEALTHCARE
VIDEOS
We create videos that initiate change
Healthcare is all about people. The people who need care and the people who provide it.
OUR MISSION
Our focus is to create videos that speak to your audience while making them feel their dignity is protected and they feel understood and respected.
Video is able to reach people on an emotional level. It can also simplify and clearly demonstrate complex topics to help people understand more about their health.
By creating relatable videos including both patients and healthcare professionals, your audience can feel more confident about their care and the people providing it.
WHAT TYPES OF VIDEO WORK BEST IN HEALTHCARE?
All our videos are tailored to your specific need and message you wish to express. Here are a few video types that do work well in the healthcare industry.
Case studies
Giving a patient a chance to tell their story in a video, backed up with information from their healthcare professional can really help to put a new patient at ease. Using relatability not only helps a patient feel better, like somebody knows what they are going through, but it also gives them a better understanding of their diagnosis.
Campaign videos
The healthcare industry has a responsibility to create awareness of certain illnesses or health topics. Campaign videos engage audiences through websites, social media, email lists to bring awareness to the masses.
Prevention is better than a cure and generating awareness can have a direct affect on pressures on care facilities.
Training videos
Training can be a hassle. There’s the admin that goes into organising it, the cost involved and the frequency in which training happens whether it’s new starters or annual refreshers.
Training videos give the viewer an opportunity to learn at their own pace and video has proven to engage an audience and deliver information in a way that sticks.
These videos can also form part of your CPD.
Staff retention videos
Staffing has been a huge problem for the healthcare industry, particularly since the pandemic.
Temporary staffing through agencies has a huge cost and you don’t know how effective the staff member will be. Staff join your team only to leave after 2 months because they had a different expectation of the job.
Staff videos work well for both business and employee. You can set an expectation of the company culture which will entice a better quality of staff and the person applying for the role will have a better idea of what to expect.
Combine this with a series of training videos and you can really streamline the employment process.
HOW MUCH DOES HEALTHCARE VIDEO PRODUCTION COST?
The cost can range from £2000 to £5000 depending on need. You’ll find most can be achieved at the lower end of the scale and a series of videos tend to fall nearer the higher end.
The price is tailored to your project and is based on your requirements and how much resource we need to provide to achieve your goals. We will always set to achieve your goal within your target budget.
When you look at the huge savings potential by investing in proper communication tools in the form of video, it soon shows as a very small investment.
