What types of video should I create for my business?
Business Overview Video
Who are you?, what values do you hold as business? Why do you exist? How do you make a difference to a customers life? I’m sure you could chat for an hour about all that but it wouldn’t really engage a customer. With good planning and really understanding your ideal customer you can craft a short 2-3 minute video that covers all this and educates your customer about your business in a nutshell. This is your film trailer for your business.
Featured Products
If you’ve released a new product or service you can take the opportunity to craft together a video presentation showcasing this to potential customers. You can create product demos highlighting the strengths and features of your product or services. These videos can be uploaded to Youtube for long term exposure, your website to keep traffic on for longer which helps your search engine optimisation (SEO) and social media for attracting eyeballs on your business.
Instructional Videos
The next natural choice after showcasing your products or services is to come up with instructional videos on how to use that product/service. How-to videos will help your customer learn how to use your products while also allowing them to see how useful your products are. You can also create videos offering helpful tips to maximise the use of your product/service.
Video Testimonials
If you have happy customers, they are your best source of marketing? These could be talking to camera to leave a review or a more raw looking video actually using your product. Less production value can actually look more authentic but high quality sound and a professional edit can really help to engage your audience.
FAQ Videos
Whether you are offering a product or service, frequently asked questions are inevitable. Compile all the common questions and come up with a video answering each of those questions. It will be a time-saver for you and your customers can move a prospect down the sales funnel quicker.
To discuss your next or first business video head over to our contact page.